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SEO or Search engine optimization is an essential service that
can really help improve your search engine rankings and traffic.
Actually, used in combination with other traffic producing methods
such as PPC (Pay per click) you have the highest chance of succeeding.
SEO Search Engine Optimization FAQ:
What exactly is SEO?
Search Engine Optimization is a variety of efforts to meet search
engines requirements that ultimately results in your website gaining
and maintaining top rankings in major search engines and bringing
you targeted and voluminous traffic. Your website's success directly
depends on these rankings and this traffic.
Who is your Search Engine Specialist?
Our search engine specialist is a person who has studied the science
of the search engines thoroughly and who keeps abreast of this quickly
changing technology. There are many different types of search engines
and they all work differently. Our specialist knows each and every
one of them and knows what it takes to have your website meet each
engine's requirements and therefore get a top ranking. He takes
a personal interest and individual approach towards each website.
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How do these Search Engines work?
This is very technical and complicated subject and we'll try to
keep it simple for you. As I mentioned before, each of the major
search engines has it's own unique formula for how it ranks a web
site. Each search engine uses multiple criteria and assigns a different
level of importance to each of those criteria. The number of different
criteria used by the major search engines varies between 24 and
43, depending on the search engine. Below we will go into more detail
but the bottom line is that for a website to be consistently well
placed in the major search engines, EACH of those criteria used
by each of the major search engines MUST be addressed appropriately.
Anything less, and your web site will not be ranked well in the
search engines.
An issue that comes into play here is the quality of websites regarding
search engine optimization. With quality we are talking about how
the websites are constructed and designed in regards to search engine
user-friendliness. At one time, there was a large difference between
the quality of websites in the top 5 and the 100th web site. In
this day, the difference in being ranked in the top 10 or at number
100 is often very subtle and slight in terms of search engine optimization.
Our specialist reviewed sites ranked at 200 that were well constructed
and addressed many of the ranking criteria used by search engines
and nevertheless ranked much lower, which brings us to the following
question.
Why are some ranked at 200 and some others
ranked in the top 10?
The ones that ranked much lower failed to address ALL of the criteria
used by that search engine. The key is to know all the criteria
and to address all of them!
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How does the search engine specialist meet all the engines' requirements?
First of all, he doesn't use canned software such as Web Position
Gold, or others. Thousands of people do, however. That's thousands
of people using the exact same techniques, the same information
and getting approximately the same results. We feel our customers
deserve better than that!
Our specialist conducts his own research by running his own test
sites, subscribing to informational services to stay on top of ever-changing
technology and algorithms that search engines use. Because of his
more thorough and individualised approach he is able to produce
results that consistently outperform those using software and we
can prove this.
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How does your SEO specialist begin his job?
When starting search engine optimization for a web site, he first
does a significant amount of research. He researches such items
as:
· Potential Key Search Terms
· Competitiveness of Key Search Terms in search engines
· Ability of Key Search Terms to drive quality traffic to
the web site
· Search Engine Rankings (using actual testing of multiple
keyword search terms in multiple search engines)
· Competitiveness and presence of competing web sites in
search engines
· Competitiveness and presence of non-competing web sites
in search engines
· External links to competing web sites
· Target market for your business and industry
He then analyzes the data and puts together a plan for your website
that addresses the following key points and others, which are used
by the major search engines to determine site rankings.
· Web site structure
· Web page structure
· Web page content
· Support for Key Search Terms
· Number of pages required based on competitiveness of Key
Search Terms
· Ability of Key Search Terms to drive quality traffic to
the web site
· Developing external links to web site
· Maximizing site potential
He then implements this plan, tests it for impact and adjusts it
as necessary.
After this intitial approach, he continues with a maintenance plan.
Experience has taught him that you can easily lose your great rankings
and traffic if you don't stay on top of it continuously.
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What does the SEO specialist monitor as part of a maintenaince
plan?
· Number of Visits
· Number of Page Views
· Time on Site spent by visitors
· Entry Page (especially from search engines), first page
people visit
· Exit Page, last page people visit
· Referrers
· Path through the Site
· Conversion Rate (sales per 1000 vistors)
· Key Search Terms validation
As soon as any of these items aren't up to par anymore, he'll immediately
take action by finding out why and applying a remedie.
And that is it in a nut shell. You can probably see the importance
of this service. On the following page you'll see some examples
of how our specialist has been able to increase traffic for our
customers and you will read some customer testimonials.
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Why should you and who should consider these services?
After spending a lot of money on having your website created it's
only logical to take it to the next step, which means getting the
desired web-based results from your website and meeting the goal
your business or organization had intended to reach through the
use of your website! We think anyone who caters to a large target
market, expecially in a highly competitive industry or anyone whose
website isn't getting any results, should consider these services.
You'll be surprised how affordable it is!
Call us today for a free quote and analysis of your existing
or future website. 607-398-7152. This includes a free website analysis!
Or click here to sign up.
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Customer Testimonials:
"Sure enough! Way to go! 3 months ago I didn't even have a
website and now it's at the top. Incredible! Nice job! I'm very
impressed at how quickly the website climbed in rankings."
Gary B.
"Thank You! I wasn't sure the Internet would work for me.
Now I've stopped all my print advertising and I still can't respond
to all the requests I get! I don't know what you do or how you do
it, but I'm glad you do!"
Dave R.
"YOU made the difference! Thanks to you, your belief in us
and committment to us, we were able to turn the corner and be more
successful than we dared to dream. You showed us the difference
between just a good design and a successful web site. Thank you."
Susan P.
Be one of our next success stories!
View list of search engines
and directories to submit to
Sign up for a free website analysis
and a free SEO quote.
Customer testimonials.
Back to Lionsites home page.
Lionsites Web Services
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