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Copywriting and Marketing Articles by Karon Thackston

12/31/1969 07:00 PM

How to Make an Emotional Connection Through Your Copywriting

Once you understand what emotional state visitors are in and which emotional level they are on, you'll be able to create copy that is highly effective.

01/24/2007 07:14 PM

2007 Landing Page Handbook: How to Lift Conversions Up to 55%

"If you follow the Handbook's data and design guidelines, we estimate your landing page conversions may rise by 40%." Really? Sounds like one of those too-good-to-be-true things so I decided to buy it and find out for myself.

10/10/2007 04:29 PM

Copywriting Makeover: It's What You Say AND How You Say It, Part 1 of 2

What happens when you think you have all the necessary information in your copy, but it still doesn't convert? It might not be what you're saying, but how you're saying it.

10/10/2007 04:29 PM

Copywriting Makeover: It's What You Say AND How You Say It, Part 2 of 2

What happens when you think you have all the necessary information in your copy, but it still doesn't convert? It might not be what you're saying, but how you're saying it.

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